13 Dr-Light 360° İşte tam bu noktada sanal tur uygulamaları hayatımıza girdi. Google 360° ile başlayan bu yolculuk; müzeler, sergiler, tarihi alanlardan sonra perakende sektöründe de yerini aldı. Dünyanın herhangi bir noktasından, sevdiğimiz biz markanın dünyanın başka bir noktasındaki mağazasını dolaşabilme konforuna ulaştık. Yeni dönemde Dr-Light olarak biz de teknolojik gelişmeler doğrultusundaki çalışmalarımıza bir yenisini ekliyoruz. Müşterilerimizin bulundukları herhangi bir noktadan mağazamızdaki atmosferi yaşamaları ve buradaymış gibi hissetmeleri için 360° panoramik sanal tur çekimlerine başladık. Mağazamızı ilk defa ziyaret etmeyi planlayan müşterilerimizin yanı sıra, daha önce ziyaret eden müşterilerimizin de mağazamızda yapılan yeniliklerden ve koleksiyon değişikliklerinden haberdar olmalarını hedefliyoruz. İlerleyen günlerde; sanal tur gerçekleştirebileceğiniz İstanbul mağazamızı ‘Sanal Mağazaya’ dönüştürerek, e-ticaret ile entegre bir hale getirmeyi düşünüyoruz. Tüm bu sanal gelişmeler bir yana; siz yine de dünyayı seyahat ederek keşfetmekten vazgeçmeyin ve kahvemizi içmek için mağazalarımıza gelmeyi ihmal etmeyin Hayatımıza giren tüm yenilikler, beraberinde güzellikler getirsin. E-Commerce - The Rising Trend of Modern Retailing Our new lifestyle shaped by the pandemic has also brought along new habits. As we moved our social life into our homes, our shopping habits have completely changed as well. In the light of technological advancements, the concept of e-commerce has gained great importance, and online shopping, which used to be our secondary option until recently, has now become a more preferred method. The increased diversity in the online market, with many big and small brands taking their place, has also strengthened this market. Today, brands allocate a significant portion of their commercial investments to e-commerce and supporting social platforms. Statistics show that e-commerce is a rising trend worldwide. In 2021, global retail e-commerce sales reached approximately $4.9 trillion, and it is expected to reach $6.3 trillion by 2023. It is projected that one out of every five retail purchases worldwide will be made through online platforms this year, and this rate is estimated to reach 25% by 2026. According to changing needs and demands, it has become important for products to be accessible regardless of distance or proximity. With the internet, social media, and smartphones, now people shop anytime, anywhere. Today, sitting on the couch at home, we can access any need we can think of, regardless of geographical distance. In addition, we can obtain information about any location we want to see in the world from the comfort of our own place. Dr-Light 360° At this point, virtual tour applications have entered our lives. Starting with Google 360°, this journey has also found its place in the retail sector after museums, exhibitions, and historical sites. We have reached the comfort of being able to tour the store of our favorite brand from any point in the world. In line with technological advancements, as Dr-Light, we are adding another one to our work. We have started taking 360° panoramic virtual tour shots for our customers to experience the atmosphere of our store from wherever they are and feel like they are here. In addition to the customers who are planning to visit our store for the first time, we aim to inform our previous visitors about the innovations and changes in our store collections. In the coming days, we are considering transforming our Istanbul store, where you can perform virtual tours, into a “Virtual Store” and integrating it with e-commerce. Despite all these virtual developments, do not give up on exploring the world through travel and do not forget to visit our stores for a coffee. May all the innovations that enter our lives bring beauty along with them.
RkJQdWJsaXNoZXIy NzY5Njk=