- 59 - It is among the goals of our company to be included in the European and American markets in the future. This first step towards Europe was a new and positive experience for Dr-Light. The store enabled Dr-Light to be recognized in the region and to take part in important projects both in Albania and Kosovo. Hale İpek Tuna, the Project and Sales Manager of Dr-Light, explained the goals of their brand with the following words: “We want to increase brand awareness abroad as well as in “ “ ANEWEXPERIENCE Turkey. We evaluate incoming dealership requests accordingly. The Albania store holds a special importance for us as it is our first dealer abroad. It has been a positive experience. As a brand, we are currently selling products to many parts of the world on a project basis. It is among the goals of our company to be included in the European and American markets in the future.“
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